Why 1024tm?

In-depth product marketing expertise

I started 1024tm as a boutique consultancy to serve the needs of technology-driven startups and emerging growth companies. We help companies refine their business strategy and fill critical gaps in the product marketing function. All too often, product, marketing and sales teams find themselves not only strapped for resources, but also lacking people with the multidisciplinary acumen required to successfully sell new products and solutions into fast growing markets.

Leveraging our network of affiliates

1024tm leverages its network of affiliated freelancers located in the greater Boston area and beyond. We partner with and complement the services of marketing agencies and PR firms and can work with you to establish and manage these relationships. We are capable of handling a broad array of product marketing initiatives for clients and can serve as your virtual product marketing team, allowing you to conserve cash and invest more in product, marketing or sales. Our affiliate model allows us to scale up rapidly based on client demand.

Flexible client engagements

Our mission is to help you plan, develop and execute the product, marketing and sales strategies critical to your company’s success. We are flexible about how we engage with clients and can work with you in the way that best accommodates your needs. We can serve in an advisory capacity, tackle specific projects or complement your current team in roles that are unstaffed. We can offer the depth and breadth of a highly successful, seasoned product marketing and business development executive, operating in a senior leadership role on a part-time or interim basis.

Stephen Collins, Principal Consultant

Stephen Collins, Principal Consultant

Since the early 1990’s, I have worked for technology-driven companies in a range of executive-level strategic marketing and business development roles, including:

  • Entrepreneur & company founder
  • Vice president of marketing and business development
  • Director of product marketing
  • Product line manager
  • Independent consultant and company advisor

I have worked for barebones startups and rapidly growing, highly successful companies, including Acme Packet, Sonus Networks and Wellfleet Communications. My most rewarding experience was cofounding Spring Tide Networks, where we created a new class of network switch for service providers, leading to a $1.5 billion acquisition by Lucent Technologies.

Through my work with numerous startups I have gained hard-won, firsthand experience writing business plans, pitching investors, raising capital, launching companies and creating new product categories. Working for emerging growth companies, I have extensive experience leading product marketing teams, managing outside agencies and supporting sales organizations and channel partners.

I take a hands-on approach to my work and like to be involved in not only the planning process but the execution phase as well, helping to craft messages, generate content, create presentations, write marketing materials and produce videos. I enjoy speaking at industry events and have also contributed many articles to various trade publications over the years.

In addition to my engagements with 1024tm’s clients, I am currently affiliated with ACG Research, leading a new practice as the firm’s principal analyst for network visibility and analytics.

You can check out my LinkedIn profile for more details on my work history.

Over the course of my career, I have benefited from working with many incredibly talented entrepreneurs, executives, investors, engineers, marketers and sales people who have generously shared their knowledge and insights with me.

I majored in computer engineering in college and have an M.S. from the University of Michigan and a B.S from UMass Amherst. I joined Bell Labs out of college and spent the first decade of my career as a software engineer developing complex data communication and multi-protocol networking products. As a result, I bring a strong technical background and an engineer’s methodical, analytical approach to my work.

I currently serve on the industry advisory board for the Department of Electrical and Computer Engineering at UMass Dartmouth and have recently mentored students in technology innovation and entrepreneurship at Brown University. For more than a decade, I served as an advisor to the Department of Electrical and Computer Engineering at UMass Amherst and also served for many years on the board of the UMass Foundation.

I enjoy playing music, the occasional round of golf and spending time on the water. My wife and I have two daughters and we reside in the town of Westport on the scenic south coast of Massachusetts.

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